Portfolio

Hellochef: More Time, More Life. We began with market research and deep audience profiling. The goal was to understand how busy lives in the UAE intersect with food, time, and daily stress. The insight was simple. People want meals that remove friction and give something back: ease, time, and peace of mind. The brand now speaks with calm confidence. Premium, warm, and visually light. Less noise. More life.

The Identity was designed as a modern interpretation of the maple leaf, unmistakably Canadian yet freed from familiar symbolism. The focus was on optical balance rather than rigid geometry, resulting in a unique form that expresses trust, structure, and transparency, the core pillars of QCAD.

Brand identity and visual system for the COOP UAE program.

Carbone is a premium circular-tech brand reintroducing high-end devices to the market through a sustainability lens, positioned for a new generation of UAE consumers who value design, performance, and conscious consumption.

Naplab is built on a clear idea: real rest starts when sleep works with you. I partnered closely with the founders to shape a brand from the ground up, starting with strategy, audience profiling, and behavioral research.

Through a series of in-depth workshops with the Eventlab team, I dove into the heart of their business to extract what truly makes them tick.