
Brand identity
Brand identity and visual system for the COOP UAE program.
Year
2024
Services
Rebrand, Design System
The mark is drawn from the word COOP. Four circles interlock to spell the name and close into an infinity loop, a sign of growth that continues because it is shared. The same form reads as a tree: rooted, balanced, open to expansion. Many cooperatives, one system, holding together under the Ministry of Economy.






