— Brand Identity
Naplab
— ROLE
Art Direction
Creative Direction
Branding
— DATE
21/06/2025
Designing the Science of Sleep
Naplab is built on a clear idea: real rest starts when sleep works with you. I partnered closely with the founders to shape a brand from the ground up, starting with strategy, audience profiling, and behavioral research.
We positioned Naplab as a high-tech solution in the sleep space, powered by data and tailored to individual sleep cycles. In a saturated wellness market, we crafted a brand that feels intelligent, calming, and rooted in science. From tone to visuals, every element is designed to feel personal, intuitive, and quiet by nature. The result is a brand that reflects both the precision of the tech and the emotional need for real rest.
